Recruitment Campaign:  
Sharp HealthCare "The Selfie"

Target:  The targets for this major campaign were prospective employees for Sharp HealthCare, including recent graduates, doctors, nurses, administrators, and IT personnel to fill entry-level to executive-level positions — from millennials to baby boomers.

​

Challenges:  Sharp HealthCare offers competitive salaries based on experience and skills, but needs to stand out among other healthcare providers to attract talented and skilled professionals.

​

Strategy:  Sharp HealthCare offers a wonderful city to live and work in, and it promotes work-life balance. This concept played on the idea that Sharp employees work hard, but are also expected to have a life outside of the work environment. A better work-life balance contributes to a healthier and more fulfilled individual. This is part of what they call the Sharp Experience.

​

Deliverables:  A comprehensive campaign can reach millennials to baby boomers (the range of the target audience) utilizing traditional advertising, online banner ads, social media, posters, brochures, tradeshow signage, and booth materials.

​

Solution:  We wanted to reach out to this social media-savvy generation via their methods of communication and in a format that was relevant to them. We engaged our target using the concept of the "selfie" as a vehicle to reach those individuals and tell their success stories. The ultimate goal was employment with Sharp HealthCare, joining our team, and earning your Sharp badge!

Concept/Art Direction/PhotoShoot:  John Aganon

Photographer:  Julie Ayres, Tim Mantoani   
Copywriter:  Alicia Flynn